Parker Alexander

Parker Alexander - Entrepreneur Building an Apparel Company

South Lake Tahoe, California, resident Parker Alexander is actively involved in entrepreneurship. At age 14, he began creating and selling crochet beanies and teaching private tennis. In 2002, he enrolled at Lake Tahoe Community College, earning an AA in political science in 2005. Parker Alexander later started a car and boat detailing business in 2010, then ventured into photography and videography.

In 2014, Parker Alexander enrolled in the Academy of Art University, ultimately graduating with a BA in producing and directing in May 2017. After graduating, he put his production knowledge to use, creating advertising content for his new apparel company, Tahoe Heartbeat Inc., and has now grown into the signature brand, The Heartbeat Brand.

Initially, Parker Alexander marketed Tahoe Heartbeat as a hats brand. He designed, advertised, and marketed all the hats himself. As his customer base and team grew, his responsibilities expanded to include sourcing, managing inventory, distribution, web design, accounting, and sales team management. Mr. Alexander is a hands-on leader who believes the best way to run a successful business is to have experience in all positions.

From the company’s humble roots in South Lake Tahoe, Mr. Alexander has grown his company into a thriving hat wholesaler with products in over 300 retailers countrywide. The company also does retail business from its website. Mr. Alexander has designed over 500 hats and registered over 50 trademarks. He was a runner up in the 2020 Tahoe Chamber 40 under 40.